Hitting the apex

The automotive industry is in the midst of a seismic shift. Technology and disruption are moving at a blistering pace. As new materials, fuels and concepts emerge such as autonomous vehicles, the fundamental way we think about driving is being turned upside down

At the north studio, we decided to take a deep dive into the HMI ( human-machine interface) arena, where design thinking intersects new technologies. Exploring design language and possible new standards for this emerging branch of product design.

Client North Studio

Year 2018

Type Product Design

Role Lead Designer