Casa SEAT

Car Configurator

Casa SEAT is the flagship store of SEAT, located in the heart of Barcelona. A place to explore the future of mobility, inspired by new technology, design, and creativity.

Working with C14, our task was to design an immersive configurator experience in a retail environment. We developed a two-screen system where users could design their dream car and interact with it via a large LED screen. A scalable solution to be deployed in SEAT dealerships worldwide.

 

Client C14 (DDB)

Year 2019

Type Product Design, Interaction Design

Role UI/UX Design

 
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